Sending letters by email. What is an email newsletter?

How to send a newsletter by email?

In order to send email newsletters, it is best to use special services. Of course, you can do the mailing yourself directly from your server, but in practice this is often difficult to implement. There is only one problem - these are the largest spam filters postal services, they require numerous digital signatures(DKIM), domain verification via SPF and sometimes even an encrypted data channel. But we will not delve into the technical details of this issue.

In this article we will help you understand all the intricacies of email newsletters and get the maximum benefit from the chosen service, you will also learn How to make an email newsletter yourself.

We are forming a database of email addresses for mailing.

Free and useful content.

Typically, website visitors do not want to leave their mailbox for fear of spam. But if you interest them, they will leave it without hesitation. Create useful articles and send them to the addresses provided. These could be lessons, cases, reviews, anything.

Purchasing a ready-made database of email addresses.

You can buy an email database for mailing. This method is associated with certain risks; you can buy a low-quality database with non-existent email addresses, or simply turn the mailing into outright spam if the database audience is not interested in your product, service, etc.

Offer discounts.

Offer your visitors a discount on your website if they leave their email address. It may be a small discount of 5%, but you will get the contacts of your potential client.

Set up automatic chat.

By installing automatic chat, you can automatically collect questions and contact information from interested visitors to your site. Accordingly, then form a base for email newsletters from these contact details.

Choosing a service for email newsletters.

To begin with, you should decide on a list of your needs. Using the list below to formulate it will allow you to make the right decision.

• Service language– presence of an interface in Russian;
• Technical support– paid, free, in Russian, response speed, etc.;
• Price– how much you are willing to spend and how large your base is;
• Payment methods– not critical, but for some it is very important;
• A/B-testing– ability to conduct A/B testing.
• Convenient analytics – the ability to analyze email clicks, deliverability, email opening, etc.
• Mailing scheduler, trigger mailings – the ability to create “smart” mailings for the most suitable audience at the moment.
• Import/export, integration with CRM– the ability to flexibly work with the mailing list.
• Letter design– availability of a large number of letter templates, including adaptive letter design for mobile devices.

Selecting letter templates for email newsletters.

When choosing email template Three points need to be taken into account:

1. Adaptability on mobile devices.
2. Attractiveness of the template.
3. Its focus on your customers.

Services for email newsletters already contain ready-made letter templates for email newsletters for any task, business, etc. If they do not suit you, you can find other free templates and download them on the Internet, or order them from designers.

We write text for email newsletters.

1. Who is this letter for?
2. How to interest this audience?
3. What is the purpose of this letter? Selling, informing, maintaining interest, etc.

Don't look for ready-made ones examples of text for mailing. Most likely you won’t find them for your narrow task. But you will definitely find a lot of interesting ideas for writing. mailing text to clients, unusual examples of mailings from large companies.

We tried to do this for you and collected the most interesting recommendations:

• Grab attention from the first word.
• Make the client feel special.
• Segment your database, do not send unnecessary mailings that irritate customers.
• Avoid technical terminology and unclear words.
• Don't be afraid to “show off.” Show your benefits.
• Make your newsletter text short.
• Give as many numbers as possible.
• Anticipate questions and write counterarguments.
• Call to action, why then do you need a newsletter?

Review of email marketing services.

While studying the capabilities of the services, we realized that in fact most of their functions are the same, but there are some that highlight one or another system. We have settled on three services that we recommend to you.

Review of the email newsletter service Mailchimp.

MailChimp excellent email newsletter service, was created in 2001, has long established itself in the international market and today is one of the leaders in email newsletter services.

Advantages:

Flaws:

• Technical support only on English.
• There is no interface in Russian.
• High cost of service.

Review of the Unisender email newsletter service.

UniSender excellent service that was created in 2008. Its distinctive feature is that in addition to mailings, this service offers the opportunity to send SMS messages, as well as the services of a personal manager and marketer.

Advantages:

• Technical support in Russian: they answer very quickly, they are interested in helping.
• SMS distribution function.
• Beautiful templates.
• So many ways import contacts.
• High speed of letter delivery.

Flaws:

• There is too much information to enter when registering.
• The complexity of API integration cannot be solved without your own programmer.
• No integration with social networks.

Review of the Getresponse email newsletter service.

Getresponse was created back in 1999. A distinctive feature of the service is the presence of a huge number of templates, pictures, and great functionality.

Advantages:

• Very simple and well thought out interface.
• Multifunctional.
• Trigger messages: triggered by time and action.
• Click map (will allow you to understand the behavior in user emails).
• Ability to create landing page.
• More than 500 email templates.
• Has its own gallery with the possibility of purchasing photos for mailings.
• Possibility of creating polls.
• Technical support in Russian.

Flaws:

• High tariffs compared to other services.

Conclusion. What should the best email marketing service have?

If you have not yet made a profit, then free features to start in almost all services you have. By conducting a newsletter, if it is really well done and the base is targeted, it will be able to attract you many more customers and retain existing ones.

Choose best email service impossible . Each of them has its own advantages that you should consider according to your goals. We tried to reveal exactly these advantages.

It's up to you to decide buy email newsletter or use free email service. Find program for sending emails for free in Russian not that hard, much harder to do right choice. We hope you will do it with the help of this article.

Greetings, dear blog visitors. Dmitry Smirnov, author of the blog, is in touch with you as always, and in this article I want to tell you about 10 services for email newsletters. Read, delve, study! Finding a high-quality email newsletter service is a very long and difficult task!

This review article provides brief characteristics noteworthy email marketing services. There are also two English-language services in the top ten. Their recognition among domestic webmasters is explained by their high-quality functionality. The list published below is not compiled in ascending or descending order on a rating scale, but according to the principle of a sequential description of each service.

Mailing services are quite expensive and require good financial investments. Despite this, some IT manufacturers retain the possibility of free mailings, which will be indicated in the test. Tariff estimates are based on a subscribed audience of 5 thousand people.

1. Falconsender.ru (click to register on the service)

Peculiarities:

— convenient and accurate mailing statistics
— fine segmentation of subscribers
— automatic series of letters
— colorful html templates
— universal subscription form generator
- API interface

New mailing service. Judging by the description, it was created by a team of experienced developers. Convenient and simple interface.
Basic functionality for on-site distribution.

Eat free plan up to 1000 subscribers. A tariff for up to 10,000 subscribers will cost only $14, the prices are one of
the nicest on the market.

2. Getresponse.com

A very popular and expensive email newsletter service!
Peculiarities:
— more than seven hundred special templates that allow you to send attractively designed messages;
— designer of written texts and redirection from pages with banners;
— platform for live conferences and webinars;
— incentive (trigger) and automatic mailings;
— A/B testing of up to five sample pages;
— detailed analysis of shipments.

To fully understand how the service works, getresponse offers its subscribers free use for 1 month.

Address: https://www.getresponse.com

3. Pechkin.com

Peculiarities:
— A/B testing;
— the ability to edit directly, providing letter templates;
— research and statistics of sent messages, Google analytics;
— personalization of subscribers;
— automatic and triggered shipments.

One more distinctive feature Pechkin allows you to choose between two tariffs: with regular mailing, you can sign up for a monthly subscription fee, and for a one-time shipment - payment for the actual execution of the service.

If the number of subscribers is 4,000, the fee for pechkin will be 1,800 rubles. per month. For 5,000 letters sent, the payment will be reduced to 1,000 rubles. per month. Accordingly - 0.2 rubles per 1 letter.

Beginning information businessmen are offered free mailing of up to 500 items per month with up to 100 subscribers.

Address: https://pechkin.com/main_new

4. Unisender.com

Peculiarities:
— a practical editor for writing letters;

— full delivery reporting, direct access to Google Analytics and Yandex.Metrica;
— IP integration of calls, mail, mailings;
— customer personalization;
— structuring mailings;
— sending messages depending on events.

Unisender, similar to Pechkin, allows you to send an unlimited number of letters for free if the number of subscribers does not exceed 100. The tariff is called “Gift”.

The monthly fee for 5 thousand items will be 2,193 rubles, and the one-time fee after the fact will be 0.323 rubles. for 1 shipment. The option of annual payment for mailing is offered - 10,642 rubles. for a limit of up to 50 thousand shipments.

Address: https://www.unisender.com

5. Sendsay.ru

Peculiarities:
— segmented division of subscribers;
— customer personalization, assignment of individual promotional codes;
— detailed analytics;
— trigger sequences, programming of complex circuits in automatic mode;
— transactional shipments;
— archiving of mailings.

Sendsay provides free mailing to up to 200 addresses with up to 1 thousand items under the “Start” tariff. At the same time, access to all program functionality is provided.

A subscription base from 2500 to 5000 addresses costs 2 thousand rubles. per month. There are no restrictions on the number of letters sent.

Address: https://sendsay.ru

6. Sendpulse.ru

Peculiarities:
— online message editor;
- more than a hundred beautiful templates;
— the perfect master of field substitution:
— analysis of individual requests and segmentation of the client base;
— split testing;
— automatic mailing;
— scheduler of sent messages;
— detailed reports on sending letters;
— the White Label function will hide information about sendpulse;
— the possibility of unique subscriptions.

In addition, Sandpulse is attractive to subscribers with favorable financial offers: free mailing for 2,500 addresses and up to 15,000 items per month.

The monthly mailing rate for an audience of 5 thousand is 1,700 rubles. One-time shipments will be priced at 0.12 rubles. per letter

Address: https://sendpulse.com/ru

7. Mailerlite.com

Peculiarities:
— Drag-and-Drop editing function;
— analysis of the results of sent letters;
— A/B split testing
— creation of various web subscription forms;
— automatic mailings;
— RSS email

For newcomers to the information business, Mailerlite gives free newsletters to up to 1 thousand contacts in an unlimited number of sent messages. There is no payment for one-time letters. A monthly tariff is offered: from 2500 to 5000 addresses without restrictions on sending for $20/month.

Address: https://www.mailerlite.com/ru

8. Mail365.ru

The service characteristics contain the entire set of necessary functions. Mail365's inexpensive tariff for 5 thousand clients deserves great attention. Mailing for them costs only 790 rubles. per month.

One-time shipments are paid not by the number of shipments, but by one-time account replenishment amounts. With a total payment of up to 2500 rubles. each message will cost about 0.3 rubles.

Address: https://www.mail365.ru

9. Mailigen.ru

Peculiarities:
— rational template designer;
— online reporting;
— A/B testing;
— grouping recipients by behavior;
— association with social online communities;
— sending messages based on RSS/XML.

Mailigen offers to pay for each function separately. The more complete the range of services, the more expensive the fee. So, a base of 5 thousand clients, depending on the number of options selected, will cost from 1170 rubles. up to 14950 rub. per month.

The service did not provide free tariff plan. At the same time, to familiarize yourself with the program during the first month, a test version is recommended, which you do not need to pay for.

Address: http://www.mailigen.ru

10. Mailchimp.com

The most famous of the highest quality services in English. It takes a leading position in its field thanks to a wide range of mailing services.
The high cost of maintaining the database is explained by the very rich functionality. With an unlimited number of letters, the monthly fee for 5,000 contacts will be $50. Another option for purchasing mailings: $100 credited to the account will provide the right to send one-time letters. One shipment in this case will cost $0.02.
For beginners, mailchimp offers nice bonus– free mailing of up to 12 thousand messages per month to 2 thousand contacts.

It is worth noting that access to certain functions of the service, such as automation, delivery in time zones and some others, will be possible only after prepayment credit card or via PayPal.

Address: http://mailchimp.com

11. Madmimi.com

Among Russian-speaking users, another English-language service has received many praises. There is no detailed description of the functionality on its website yet. It's safe to say that madmimi guarantees standard list functions in high-quality execution.

The price for 5 thousand addresses is $27 monthly. The service also offers users free delivery of an unlimited number of letters, but only for 100 contacts per month.

The easiest way to attract or retain customers is through direct marketing methods. The oldest, but still effective method of interacting with target audience, is .

What are mailings?

Mailings are a low-cost method of marketing communication. Sending emails allows you to quickly promote various goods and services on the market (advertising and PR), as well as actively interact with an existing customer base (loyalty, informing about new products), so it is a good way of promotion.

The most popular forms of email newsletters are:

• letters and commercial proposals;
• advertising brochures and catalogues;
• greeting cards and invitations.

Initially, such letters were sent manually to a pre-prepared list of recipients, which took a lot of time and effort - monotonous work completely killed the motivation of valuable employees. Times have changed! Nowadays it is much more profitable to carry out automatic sending using online email services-mailings.

Mailing services operate on cloud technology, which ensures a high level of reliability in the delivery of letters and relative ease of passing spam filters.

This tool allows you to create online huge database contacts from different sources, manage multiple mailings and conduct an accurate analysis of their effectiveness.

Paid and free mailing services

Modern services are rarely 100% paid or free - competition in this area is too high to lose customers. Most services offer both options, albeit under different conditions.

Payment for services is mainly carried out through electronic money(most often Webmoney, Qiwi or Yandex.Money), payment is much less possible bank cards(usually Visa or MasterCard, sometimes credit cards).

Most popular services

Subscribe (Sendsay) - leader of e-mailers

Subscribe (after rebranding Sendsay) is one of oldest services email newsletters on the RuNet - have been in steady demand since 1999. It occupies a stable position in the market (more than 5 million subscribers and 50 thousand subscriptions) and is even included in the top 20 of the world's best mailing services. I am pleased with the reliability and ease of management, but I am saddened by a number of limitations associated with managing the client base and the abundance of self-promotion in each newsletter.

The free service package divides letters into three conditional groups: “Gold”, “Silver” and “Bronze”, which on the one hand is quite convenient, but on the other hand may not always correspond to your vision. Service administrators distribute letters into categories, focusing on what materials will potentially be of interest to recipients.

Delivery efficiency is: 99.9%

official website.

Smart Responder - great opportunities for mass mailings. (Updated: The service has been closed)

Smart Responder is a very popular domestic service focused on the needs of medium and small businesses. Known in Runet since 2002 as a useful tool for direct marketing. Analysis of the effectiveness of mailings is facilitated by the ability to add to letters and redirect recipients to a specified site (after subscription). (Updated: The service has been closed)

The free package allows you to interact with 1000 subscribers, sending them 50 thousand emails monthly.

The email design is quite simple - users can only choose from 10 ready-made templates. Database import available from Microsoft files, integration via API is possible, and interaction with some CRM systems is also possible.

Delivery efficiency is: 99.8%.

You can use the service by going to the official website.

MadMimi is an excellent business tool

MadMimi is an extremely simple and effective mailing service. The main disadvantage is the small number of functions, which is compensated by the excellent free version. An important advantage for small and medium-sized businesses will be operational work service technical support.

The free version allows you to manage a base of 25 thousand subscribers and send 12,500 emails monthly. The design of messages is laconic, there is a choice of different shades for block templates.

The letters are optimized for mobile devices, there is integration via API and with some platforms for online stores, it is possible to manually import client databases from Microsoft documents.

Delivery efficiency is: (exact data not specified).

You can use the service by going to the official website.

Mailchimp - simple, fast, reliable

Mailchimp is a worthy favorite of the Russian Internet community. A nice interface and simple controls make it indispensable for sending mass mailings.

The main disadvantages can be considered the high cost of the paid version, as well as a possible language barrier when interacting with technical support (English only).

The free version is designed to send 12,000 emails monthly and create a base of 2,000 subscribers. Personalization of mailings is carried out at a high level - in a matter of minutes you can create a nice design based on ready-made templates (more than a hundred interesting solutions). I'm pleased with the ability to import a contact database (manually), the availability of API integration, as well as with different CRM systems and platforms for creating .

Delivery efficiency is: 96-99%

You can use the service by going to the official website.

GetResponse - ideal for reputation

GetResponse is the brainchild of Polish developers. The service will be useful to companies operating not only in the CIS, but also abroad. Technical support is provided in Russian, English and Polish.

Database import is possible (manually from Microsoft documents, automatic from Google services). Postal service has powerful internal analytics, which allows users to easily evaluate the effectiveness of mailings.

The free version is available for a month after registration.

Unfortunately, the “trial” package is very limited - you can create a very small database of recipients (up to 250 people). But the letters are designed extremely attractively thanks to a large number of extraordinary templates (more than 500 design varieties).

The effectiveness of email campaigns

Email newsletters are effective if they hit the target. Are you trying to reach your target audience and minimize the percentage of emails ending up in spam? Follow the basic guidelines:

1. Intriguing subject line. The headline should be relevant to the essence of your proposal and grab the reader's attention. Let's allow moderate humor and “selling” tricks. Do you constantly notify your customer or partner base about new changes? Try to come up with the most original names for each shipment.
2. Clear content. Brevity is a must for email newsletters. The first two paragraphs of the letter should contain 60-80% of the main message. Would you like to provide more information? Add a more extensive attachment to the “selling” part.
3. No unnecessary investments. Avoid sending a large number of attachments. Ideally, their number should not exceed 2-3 documents (text and graphic). An interested client will find a way to contact you (don’t forget to indicate the current contact information). You should definitely not send archives via email - such letters are instantly sent to spam.

Using a decent email marketing service

Will it come? email to the addressee depends 30-40% on the quality of the service you choose. Especially when it comes to large-scale and frequent mailings. You should not get involved with “quarrelsome” email marketing services, which, upon receiving several complaints about spam, arrange real quests for their clients (requests to reactivate a huge database postal addresses, blocking mailings until complainants provide written apologies for spam, etc.)

• high rates of opening letters (in comparison with the total mass of ignored ones);
• the frequency of recipients clicking on the link specified in the text (or the number of live calls);
• minimal sending to spam.

However, proper letter writing and cooperation with powerful services Email newsletters make the task much easier. Popular services show a very high delivery rate - from 98 to 99.5% hits!

Recently (more precisely, since November 1, when SmartResponder closed) I have been actively searching for a new email newsletter service. It would seem, choose, I don’t want to - Google gives dozens of options, but in practice everything is not so simple. But if there is a goal, then finding the best option is realistic. So that you don’t have to go through the same long path as me, I want to give a few tips and present my brief overview of email newsletter services that are currently in the TOP in popularity.

A little theory

But first, let's dispel a few myths about email advertising. First of all, it really works, no matter what anyone says. This is best confirmed by statistics - for example, WolfgangJaegel.com calculated that more than 90% of people who have a virtual mailbox check it daily. On average, good service Email marketing delivers 44 times the return on every dollar spent, so this opportunity to increase your profits should not be missed. Moreover, according to rough estimates, next year the number of letter recipients will reach 2.7 billion people.

Secondly, services are needed not to distribute unnecessary spam, but to inform people who have subscribed to a series of letters because they are really interested in the product. By filling out subscription forms, users express their consent, that is, they become the target audience with which the services help to maintain contact. Using the email distribution service across your database, you can inform about various promotions, presentations of new products, opening branches or stores, and even offer a job. The goals may be different, as, in fact, the tools for achieving them, so let’s move on to selecting the optimal service.

Deciding on the criteria

A huge number of programs offering to send a series of letters with or without confirmation of the base makes it possible to choose exactly the one that suits you. But here a problem arises - which characteristics are considered basic, and which ones can be “turned a blind eye”. My personal opinion is that everything is important, but, of course, it is unrealistic to analyze absolutely everything according to all parameters.

So if you're looking best services, I advise you to pay special attention to:

• letter delivery rates – if the service’s rates are below 98%, you can immediately move on to the next “contender”;
• not too complex analytics;
• are able to adapt to mobile devices, design - almost all programs offer letter templates (or you can collect them yourself through drag and drop drop constructor), but only the best services provide reflection capabilities on different devices;
• proposed letter templates and their variety;
• Russian-language support for those who cannot boast of impeccable English;
• availability of free trial version;
• cost and limitations of tariff plans;
• available payment options for mailing services;
• quality of technical support;
• setting up trigger letters and autoresponders;
• integration of buttons for popular social networks;
• provision of hosting services;
• Availability of an email scheduler;
• synchronization with CMS, CRM and the ability to integrate via API;
• integrated tools for A/B testing;
• effective anti-spam mechanism;
• spectrum additional options(sending SMS, automatic posting on social networks and the function of viewing letters before sending, etc.).

You need to understand that there is no absolute ideal, so decide in advance on a list of priorities. Of course, everyone wants to get for minimal money maximum quantity options, but let's be realistic - you always have to pay for quality service! On the other hand, you shouldn’t overpay either, especially when there are services that offer really favorable conditions.

Pros and cons of the most popular services

So, which email marketing service should you choose to ensure you are satisfied? So that you can make a final decision, I suggest you look into key features the most popular programs. Please note that this is more of a review and not a comparison of email marketing services, because, again, everyone has different requirements. Well, let's begin.

Sendsay

The optimal choice for online stores, since it is integrated with all CRM and CMS, does not require too complicated registration, supports trigger, regular and transactional mailings, as well as sending via SMS messages. In addition, there are no functional restrictions and high-quality company analytics are provided. The only caveat is that you will have to get used to working with the not very convenient letter editor.

Free plan: Up to 200 addresses, 1000 letters per month

Website address: https://sendsay.ru/

SendPulse

Pleases with its intuitive interface, the ability to send Push messages and minimal pre-moderation times. A free plan is available, however, you need to be prepared for the fact that it will not be possible to use automatic mailing via RSS.

Free plan: Up to 2500 addresses, 15,000 letters per month

Website address: https://sendpulse.com

Simplemail

Attractive with very affordable prices, the service cannot boast of an abundance of options (but the basic functionality is fully present) and good technical support. On the other hand, getting an answer to a question in an online chat can be very problematic. An excellent solution if your business is small and you don’t need any special hassles.

Free plan: Up to 100 addresses, 500 letters per month

Website address: https://prostoemail.ru

The service is English-language and quite expensive, which is compensated by its adaptive design, automation of posting on social networks and distribution via RSS. Customers also have over seven hundred integrations at their disposal and a free tariff plan (a limited number of options are available). The program is reliable, with good technical capabilities, but not everyone can afford it.

Free plan:

Website address: https://mailchimp.com

Unisender

It features a variety of letter templates, an absolutely clear interface, stylish design and prompt response to requests to the technical support service. A trial period is provided, but if you want to use the program for free, you will have to “reveal incognito” - Unisender will require you to enter a lot of personal data (it is not clear, of course, why, because in fact the user of the beta version is not a client...). You can also note some delay in confirmation of registration by email.

Free plan: Up to 100 addresses, 1500 letters per month

Website address: https://unisender.com

Expertsender

Possesses maximum possibilities in terms of setting custom settings, allowing you to send various types notifications and automatically stop mailing when errors are detected in the content. True, the service also has a serious (for some, of course) disadvantage - the inability to use the free version.

Free plan: Absent

Website address: https://expertsender.ru

Mailtrig

Targeted at clients interested in sending trigger emails. Nothing supernatural, but quite convenient, especially for those who don’t want to waste time setting up the API or go broke on programmers’ services. A couple of things are confusing:

1. To register, you need to write to them by email.
2. To find out the rates, you need to write to the mail, etc.

Those. Everything is too hidden from view, it’s repulsive.

Getresponse

The service combines extensive functionality, modern design and user-friendly interface, variable mailing settings, detailed analytical reports and the ability to test options for free for a month. There are, of course, some disadvantages, such as the abundance of registration fields, but they are insignificant against the backdrop of the variety of options and quite reasonable prices.

Free plan: Absent

Website address: https://getresponse.ru

Another expensive service in English, where to use the trial version you need to provide card details at the bank, transfer a dollar and let your personal data be declassified. I must say that there is something to pay for: an integrated gallery, publishing posts on Twitter, Facebook automatic mode and a huge number of original templates on all topics. Aweber has built a reputation as a reliable email marketing partner, so if you don't want to take risks, then this is the option for you.

Free plan: Absent

Website address: https://aweber.com

Not as multifunctional as many others, but still a good service that offers a standard package of options. However, not everyone needs a complete set, especially when the budget is tight.

Free plan: Up to 1000 addresses, unlimited number of letters per month

Website address: https://mailerlite.com

Will definitely appeal to those interested in the free plan. I would also like to note the quick response from the technical support staff, but there are no special frills in the design - everything is quite standard, but understandable.

Free plan: Up to 100 addresses, unlimited number of letters per month

Website address: https://madmimi.com

Mailigen

It’s sort of “average” compared to the others with a basic interface, excellent technical support and the provision of a personal manager for the account owner, as well as options for conducting surveys. But there is a “catch”, namely the presence trial period, but not the free plan.

Free plan: Absent

Website address: https://mailigen.ru

Campaignmonitor

It is characterized by a variety of ready-made integrations, taking into account time zones, adaptability to mobile devices and the presence of a White label. But those who decide to use the free version will not be able to try out all the available functions (the list is very limited).

In my opinion, the most suitable program for beginners in the field of email newsletters. Of course, the lack of a block editor is disappointing, but you can organize the sending of letters and do analysis in just three steps. One of the most “large-scale” free plans, but the site has layout glitches (this is alarming).

Free plan: Up to 3000 addresses, 15,000 letters per month

Website address: https://feedgee.com

Mailrelay

It is immediately attractive because it offers a free plan with extensive functionality, but there is no Russian-language interface, the design is outdated, plus the number of payment methods is very limited. So it makes sense to try the free plan, but I would not recommend using the service on an ongoing basis.

Free plan: Up to 75,000 letters

Website address: https://mailrelay.com

Benchmarkmail

A service without any particular disadvantages, but also without significant advantages. The free plan is quite acceptable, there is a block design, and there are no problems at all with using the interface.

Free plan: Up to 2000 addresses, 14,000 letters per month

Website address: https://benchmarkemail.com

Having lost a lot of fans after the cancellation of the free plan (now only a trial period), the service pleases with moderate prices, a function for correcting fingerprints and the ability to identify subscribers by gender.

Free plan: Absent

Website address: https://mail365.ru

Falconsender

A young, rapidly developing service that was created by a team of developers who had been working on another major project for a long time. The guys claim that they tried to take into account all the pros and cons of the current market and implemented this in a new project. Users will be attracted by very affordable prices - one of the lowest on the market. Simple and convenient interface.

Among the minuses, it is worth noting that the service has only recently launched, so in terms of functionality it may be inferior to its competitors in some ways. Technical support is excellent, they respond quickly. There is a free plan for up to 1000 subscribers.

Free plan: up to 1000 subscribers

Sendgrid

A service practically devoid of serious shortcomings, which will especially appeal to those who want to organize trigger mailing. One of the pitfalls is the need to personally communicate with technical support in order to explain in detail what you need for work.

Free plan: Up to 2000 addresses, 12,000 letters per month

Website address: https://benchmarkemail.com

And what's the result?

So we looked at the main services that provide the ability to send emails. Of course, the list could go on and on, but these services are the best, so it makes sense to choose from them. Based on my experience, I can say that I am most impressed by Mailchimp, Getresponse, Sendsay and Sendpulse (which has strange reviews on the search): the first is optimal for solid projects, while the second will be a good compromise in terms of financial costs and practical capabilities , about 3 and 4 - here I am undecided.

But everyone makes the final decision themselves, so the last thing I can advise is that before making a choice, carefully study customer reviews on the forums! The service itself can advertise its services in any way it likes, but you and I know that in practice everything may turn out to be completely different...

What mailing service do you use? Write in the comments!

Article tags:

Newsletter by email- one of the most important tools of Internet marketing, the ability to send mail to a large group of users, a list of which was prepared in advance. Rapporto's e-mail service is very popular, as it has many advantages and allows companies to get new customers even in times of crisis.

ADVANTAGES OF E-MAIL MISSIONS TO CLIENT BASES

Efficiency. The service has a high return on investment (ROI): about 38 to 1. It increases website conversion, turns new customers into regular ones, and stimulates repeat purchases.

Speed. Recipients will instantly learn your company's news: setup does not take much time, and delivery is carried out in a matter of seconds.

Scale. The service can reach a huge number of users.

Functionality. You can put maximum in a letter necessary information, including images and commercial offer.

Individuality. The service is easily customizable depending on the target audience.

Price. This is one of the most accessible tools.

E-MAIL SERVICES FROM RAPPORTO

Many companies prefer to do their own advertising. But only an experienced contractor can fully use all its capabilities. For example, if the database contains data entered incorrectly by users or non-existent addresses, the service will not give the best possible result. It will bear fruit if you do it regularly and understand its features. Do you have such an opportunity?

Rapporto is a reliable contractor; we set up our own servers and eliminate false positives of spam filters so that you can increase your profits. We know what harms advertising and what makes it more useful, and we will share our knowledge with you.

WHY US?

Complex of services
We provide not only e-mail mailing services. Working with customer loyalty, you can use trigger messages (automatic letters tied to a specific event), communicate through instant messengers, and through IVR, Mobile advertising and our services..

E-mail distribution to your client databases
We do not send spam, do not work with unknown addresses and send letters only to those who have given prior consent. This is facilitated by special tips during the operation of our e-mail service. And your messages will have a high antispam rating.

Instant delivery
Recipients instantly receive emails sent to them.

Individual approach
We have a huge selection of ready-made templates; you can work with the letter in HTML or a block editor, and brand it. The ability to integrate with any CMS and CRM and create individual protocols is available.

Comfortable personal account
In it you can analyze the results, conduct A/B testing, see a click map and customer geography, set up forms for collecting a database, and create lists. Even beginners feel comfortable with us.

Technical support 24/7
We also have simple instructions in Russian.

RSS subscription.

COST OF MAILING TO EMAIL ADDRESSES

The minimum volume for email newsletters is 500,000 letters

REVIEWS ABOUT US

“We care about our customers and that communications with them are timely and of high quality, so we very carefully select contractors for cooperation. Rapporto LLC has proven the highest level of service, the professionalism of its specialists and a reverent attitude towards clients and has established itself as a stable and reliable partner in the field of communications with clients via mobile.”