Instagram page description. Making a beautiful Instagram. How to make a description on a new line on Instagram

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Surely you have seen popular blogs on instagram. They are always distinguished by one thing general characteristics– high-quality picture! For recent years The social network has come a long way in its development. This is no longer the photo editing app it was originally intended to be. But the main thing remains the same - visuals are still a key factor in successful promotion.

Unusual and successful photographs are remembered, create the first impression of the brand, and motivate to buy the product/subscribe. Easily readable text information also plays a role in visual perception. In this article we have collected tips that will help you find target audience and make her your subscribers.

How to beautifully design the “About Me” section on your Instagram profile (with an example)

You can run a personal or sales blog. In both cases, it is important to first come up with its concept. That is, understand what it will be about, what exactly you want to convey to readers. These two points need to be reflected in the header. These are a few lines under your avatar. The main task of the description is to briefly and interestingly tell a casual visitor about who you are (short, catchy name) and what he will find here. These could be the types of products or services you offer. The following information is also often indicated:

Address and opening hours.
Terms of cooperation/sale (availability of delivery throughout the city, country or world).
Discounts, competitions.
USP. Your difference from competitors.
Link to another company website.
Contacts.

To enter information, click on “Edit Profile” at the top of the page next to the photo.

Visual design “About me”

Add emojis that match the name and other information. Don't overdo it, or the hat will look messy. One, or maximum two, images per field. In this example, there is clear information about what kind of resource it is, mail, a call to target action, emotions.

Sometimes, to prevent points from merging, the interval between them is increased. To do this, write the text according to the following scheme. The sentence (there should be no space after it) - move to a new line - put a space in it - break and the next phrase. The easiest way to do this is in notes or a notepad, and then copy it to the desired section.

How else to make a beautiful Instagram header design

You can also connect a business account to make your profile look more neat and attractive. From regular account it is distinguished by greater functionality and the presence of a gray mark under the user name/brand name. The inscription can be different: personal blog, art, fictional character. It attracts attention.

How to implement

Go to settings (three dots or wheel on the right top corner), scroll through the suggested actions and select the one you need. Next, follow the instructions of the application.

The end result will look like this.

How to beautifully design an Instagram page: profile photo

In edit mode you can change your avatar. This is also important if you want to collect many targeted subscribers. Pick up a bright picture, which reflects the essence of your activities and is similar in style to other publications. It must meet two requirements:

Grab attention.
Be clear (the details do not merge into one).

If you have a suitable image from other social networks, consider the instagram format. If the cropped photo maintains meaning and composition, everything is fine. Otherwise, it's better to create something new. You need to devote time and effort to this, since a person searching for your product/service/topic will most likely receive a long list of offers. A nondescript avatar will reduce your chances of attracting a subscriber.

How to maintain a beautiful Instagram profile: photo secrets

This is one of the most difficult parts of blogging. From the outside it may seem that posting pictures every day costs nothing. In fact, this is a lot of work. Because they should not only be pleasing to the eye, but also original. Competition in this social network just huge. Let's give some tips:

Take shots in reserve. They will save you on a day when there are no opportunities for shooting. Yes, it is important to post every day.
Choose interesting angles. Use your imagination and create scenes and unusual combinations of objects.
Study lectures on composition, lighting and practice, practice. Over time, the photos will turn out better and better.
Regularly review famous profiles with a large number subscribers, notice the details.
Don't overload the image. Let it carry one, main idea.
Don't post shots that don't fit into the idea of your Instagram.

Test popular filters and choose the one that suits the concept of your blog. Here are a few apps: VSCO Cam, Lightroom, A Color Story.

How to beautifully manage Instagram in the same style: examples and tips

This is the simplest and most common design method. You've probably noticed famous accounts that share one color or detail in their photos. You can repeat the shade using the background, processing in programs, elements of the object being photographed.

If you find this technique boring, try it for a week. And then change the gamma. Alternate them with each other or come up with new ones for different periods of time. There are several apps that can help you plan this kind of content. Here they are:

Plan + Preview for Instagram.
Inpreview.
UNUM.
Snug for Instagram.

The second method is a chessboard. This means that you combine two colors or a visual and textual component (quotes, post title, etc.). It looks stylish and fits well with store profiles. This way you create an even distribution of entertaining, selling and useful information.

The third technique is changing the boundaries of the image. You can outline them with a white, black frame, or even make them round. There are also applications for this: Instafit, Whitagram, Diptic, Frame Swagg.

Perhaps you want to try all the options. This is doable, the main thing is to adhere to the concept of your brand and not post pictures that do not fit into it. Choose the treatment that is easiest for you to maintain over the long term.

How to write a beautiful post on Instagram

On Instagram, not only photos and videos are important, but also texts. To gain popularity, they need to contain useful and interesting information for users and be well designed. What does this mean?

The length of the note is any – up to 2200 characters. Blogs contain both longread instructions and short surveys/signatures.
If there is a lot of information, be sure to divide it into parts. One paragraph - one thought. Also, a period is often placed between the lines. There should be no space at the end of phrases!
Use a small number of emoji to focus attention on the desired fragment or enliven the text.
Lists can be created by highlighting items with arrows or dashes.

It happens that everything written does not fit into a post. In this case, there are two options. The first is to continue in the comments. This is not always convenient for readers. The second is to type the signature in the editor on your phone or notepad, and then take screenshots and post them in the gallery with the main photo. This method also helps if Instagram still sticks paragraphs together. Only this time they transfer the copied information.

See an example of a properly formatted note.

How to design beautiful stories and videos

Two more effective tool to create popular content. Online visitors like short videos, and advertising is developing rapidly in stories. This could be just a sequence of successful photos, a live broadcast, or shooting something interesting. There are several tricks that will help you make good material.

Come up with a plot. Even if it is a set of pictures, arrange them in such a way that logic and consistency can be traced.
Change angles. Shoot not only the main action, but also the surrounding world and details.
Use 10-15 frames. This will create a sense of length in the video.
Add suitable music.

There are many apps with different features for editing stories. You can add stickers to them, update the format, crop, save as much as possible. high quality. Examples of such programs: Story Splitter, Story Size, RepostToStories for Instagram, No Crop Story for Instagram and others. Among them there are both paid and free tools.

We told you how to make a beautiful Instagram account in the same style and other ways to get attractive content. The visual perception of a page by users plays a key role in its popularity. Don't despair if you don't have a budget for a photographer. Above we showed a screenshot from a bookstore account with an interesting presentation, where the pictures were created by employees. Any blog will become noticeably better if you follow all the recommendations from this article. Start working on your mistakes, engage in advertising promotion and the response from the audience will not be long in coming

Each person who created an account on Instagram has their own goals for using it. Companies try to attract customers, bloggers try to become more popular, and regular users use Instagram as a personal portfolio describing memorable moments. No matter what goals the account owner pursues, the profile should be organic and beautiful. In this article we will try to figure out how to make a beautiful layout on Instagram.

How to design a profile photo?

If a random visitor comes to the page, the first thing he will do is pay attention to the photographs that are posted on the account and read the descriptions that are attached to them. Therefore, the main issue when creating an ideal account is the design of the photo on Instagram and the accompanying comment. Here you should be guided by the following rules:

Pay attention! The description must fully or partially correspond to the content of the publication.

Image format. On Instagram, you can fill your feed only with square photos of the same type. Now there are many related applications that allow you to customize your vertical and horizontal profile images in one format. This way you adhere to the rules established by the social network, but at the same time make the page varied and stylish.

Important! You can download VSCO and other applications at Google Play or Apple Store.

Which style should you choose to post your content?

We want to say right away that beauty is not the only thing that is necessary for. But they greet you based on their clothes!

How to make a beautiful layout on Instagram if there is no specific style in the profile design? That's right, no way. That is why you need to make sure that the header of your page, the content posted on it, as well as the descriptions for publications are one.

Of course, you won’t be able to please everyone, but it is important to focus on the preferences of the target audience, because they are what drive the traffic to your page and the activity on your profile, which allows your account to become more interesting to network users.

Pay attention! It is worth filling out your profile only with personal and not borrowed content, since the network takes copyright infringement quite seriously.

You can make your Instagram interesting by doing only what you really know how to do well (for example, posting about food, walks in beautiful places, drawings, etc.). If you enjoy maintaining your profile, this will be reflected in the recognition of your subscribers.

If you are still having difficulty deciding how to make your account more interesting and stylish, you can go to the pages of public accounts and learn some skills.

Conclusion

We managed to figure out how to make a beautiful Instagram, all that remains is to put all the above-mentioned recommendations into practice. It won’t be a critical mistake if attention to your profile doesn’t initially increase; the main thing is to find your own profile format that you and those who like you will like.

Today, a page on the social electronic network Instagram has become not only a means of viewing and liking other photos, but also a means of developing one’s creative abilities, especially in photography. In addition, it is suitable for promoting your own products and services and attracting new subscribers. Let's find out how to create an Instagram profile in just 3 steps.

Step 1. Memorable avatar

Long-registered users do not always know how to create an interesting profile.

Let's take a closer look at what “beautiful profile design” means?

The first thing a visitor to your page sees is your avatar.

An avatar is an original, memorable photograph of a user with the same quality second name, or so-called “nickname”.

The nickname should be simple in the perception of the reader, carry a certain semantic load in expressing the main idea or character trait, short in the number of letter characters.

All these rules for creating a nickname should be followed to make it easier for new network users to find you again in order to establish partnerships.

Beginning entrepreneurs will be interested in learning how to create an Instagram profile in order to attract the maximum number of subscribers. In the column for providing personal information, you should indicate information about yourself, type of activity, directions for implementing your own projects, ideas, plans, hobbies and interests.

In general, all the information that will be useful to the subscriber as a potential client of your company is published.

It is worth highlighting the areas of your activity broadly and truthfully, so that the user knows why he is subscribing to your page.

Step 2. Proper design of the page header

It became possible to properly design your profile by following certain rules for displaying photos and a stylish “header”. The profile header looks like a column, a “window” at the top of the page below the main photo, in which information about the type of activity and professional services you personally provide is entered.

Watch the video: How to get 100,000 followers on Instagram

It is common for different people to have conversations on a variety of topics and make up for the lack of knowledge on several issues, but the first publication of information regarding the movie or book you have watched will be a grave mistake that will repel potential consumers.

In order to present your abilities and achievements, you must use specific descriptions of goods in the form of correctly displayed, for example “#narashivayu_nogti_akrilom” or “#kachectvenno_kleyu_oboi”.

Thus, a network user who is a member of the target audience is more likely to become your subscriber.

The correct option for designing the page header would be to initially indicate professional interests, and then personal preferences in various areas of life.

Step 3. Tips from Instagram creators for filling out your profile

According to the creators of Instagram, it is worth putting a certain topic on the page so that it is easier for visitors to decide who they are dealing with and whether the person, according to their disclosed interests, is suitable for further communication.

All photographs should be framed in colors appropriate to the time of year: white and blue for winter photographs, green and white for summer ones.

Pictures should be published once every 2-3 days and commented with clarifying details, perhaps indicating “emotional” moments. The lack of comments in this case is considered by the subscriber as indifference to the professional work in life, and to him personally.

To avoid the “spammy” effect, you should not post photos every day and overload the page with hashtags.

Now, knowing everything, you will become a popularly loved and recognizable person.

As you can see, if you already know what needs to be done on your Instagram profile so that it attracts the attention of clients and fans, then do not forget to put a bright photo, come up with a memorable nickname, make a clear and cool description, set a link to your website or profile in social networks. It is important to remember: if the photos and descriptions are dull and boring, then no cool profile made according to all the rules will save you. The main thing is the content. It is better to act together and together with those people who already have experience and results. Come to our programs and earn more at the same time!

With you,
- Igor Zuevich.

If you can invest the next 5 minutes in self-education, then follow the link and read our next article:

Why is it important to pay attention to design?

Create Instagram account - simple, the main thing is to pay attention to the design of your profile. This seems obvious, but let’s still look at the main reasons for working on presenting material on your Instagram account:

“They greet you by their clothes.” A beautifully designed profile is simply pleasant to look at. If the user initially stops on your page for pictures and inspiration, then he is more likely to be interested in the main purpose of the profile and your services/product.
Demonstration of product/service. An attractive product photograph will certainly increase the interest of a potential buyer, especially when the visual component is important. This applies to clothing stores, salons, photographers and other figures in the field of beauty and art. But if you try, you can attract attention to the car service. It all depends on choosing the right approach.
Attracting with usefulness and advice. If you sell clothing or accessories, use photos and videos to show them on a model or in combination with other items of clothing. Offer current looks or pay attention to fashion trends. Then your account for clients will not only be selling, but also entertaining.
Work results/reviews. Make a selection of your most successful projects, shoot them, adhering to the given style, and publish them on the page from time to time so that visitors can evaluate the results of your work.

The process of creating an account and uploading content is known to almost everyone. Let's dwell on how exactly to prepare that very content.

How to make your account attractive?

Before you start working on the design of your page, evaluate favorites Instagram profiles. Think about what exactly attracted you to this account? What features can you point out? What is the emphasis? And most importantly, what can be used from this to achieve the goals assigned to your page.Style on Instagram- one of the most important things. Now let's touch on the topic of photo processing in more detail.

General color scheme

This is one of the easiest ways photo design profile. This way you can style your account. You can repeat the same color in detail or add the desired shade to the photo using filters. Some accounts support multiple color solutions, playing with them in each publication, thereby maintaining the overall design of the page. You can alternate colors periodically, gradually changing them as new photos and accents are added, or you can clearly delimit each line. Don't be afraid to experiment.

Checkerboard effect

Geometry almost always looks unusual and attracts the visitor’s attention. You can create a checkerboard effect by alternating text and photos or posting in two different colors. For online stores, you can develop content to alternate between product cards and current articles and recommendations.

“Move” the boundaries

Frames will help you with this. Don't limit yourself to the standard square interface. Experiment with borders, symmetry and aspect ratio. A round frame is a rare but original effect, which, with the right approach, can sometimes be added to the profile to create accents.

White and pastel colors will brighten the page and draw attention to the images. Less commonly used are black frames, which look impressive, but should fit perfectly with your theme.

Here are several services and applications that will help you select and configure the desired effect:

- Frame Swagg;

Profile mood

Think about how a page visitor should feel when viewing your photos? Do you want to create a mood of carelessness and general fun? Maybe you need to show that the product is aimed at lovers of elegance and elegance? In any case, the main criterion should be a reflection of the essence of the product or service.

Using filters

As mentioned above, filters can support the overall color scheme of the account, its mood and style. This approach will allow you to combine photos that are not combined enough in the original. However, wise planning and selection of images, colors and filters will help you maintain an attractive design.

Here is a list of applications in which you will find beautiful filters and other photo processing functions:

— A Color Story;

"Net"

This technique is often used by photographers to highlight remarkable works. Since a user won't open every photo when scrolling through your profile, you can "force" them to view a specific image by arranging it in a grid. In the Instagrids, TilePic or PicSlit applications, you can divide photos into 3, 6 and 9 parts. Just keep in mind that when a new post appears, the “grid” will move. To avoid this, add at least 3 posts at a time or continue using the mentioned trick.

To decide on techniques and their combination, ask yourself the following questions:

What is the idea of my brand? What product am I promoting?
How will the chosen effect help highlight the benefits of the offer?
What emotions and moods do I want to evoke in my subscribers?

Also keep in mind that maintaining a consistent style requires a lot of time and effort. However, this is the only way you can create a place for your project that will attract the target audience. This will lead to increased brand awareness and popularity.

How to maintain an account correctly: working with text on Instagram?

Instagram Rulesdoes not end with the processing and selection of visual content. To maintain your profile's effectiveness, use meaningful text. It could be:

profile name and description;
captions for publications;
links and buttons.

Name and Instagram profile description

Please remember that this information is indexed. search engines. Therefore, with a limit of 30 characters for the name and 150 characters for the description, you should fit maximum quantity information. Do not duplicate the brand or company name if it is indicated in the nickname. It’s better to communicate the key points of your work, product, service, as well as your physical address, work schedule, website and promotional offers.

Additional text, links and active buttons

If you have a business account, save the allotted 150 description characters by transferring contact information in special additional sections. This way you can specify your address, city and email. You can also cheat and add other relevant text in the “Address” line.

The free space in the description can be used to place an active link. This could be your website address, useful resource, which you talked about in your publications or links to hot offers from your store. Link shortening services, for example, mssg.me, linktr.ee and others, will help you save precious characters.

The business profile also suggests using active buttons. They facilitate the process of contacting and obtaining information about the company or account owner. The disadvantage of this technique is that the desktop version does not have these buttons, and in the mobile version they are not expressive enough.

Tricks that not everyone knows

You can often come across accounts where textual information attracts attention no less than beautiful pictures. Let's look at a few techniques to achieve this effect:

Text with new line. To do this, you need to go to your profile through a browser, open the section for editing it and, pressing “Enter,” submit paragraphs in the right places. Save. Ready.
Centered text. The principle is the same. Just add spaces in front of the line in addition to pressing “Enter”. Check how smooth and organic such text looks in the mobile version of the application.
Non-standard fonts. This is a bold but memorable example. To do this, you need to visit a site that specializes in creating such web texts, for example, sprezzkeyboard.com, and then transfer it to your profile description.
Using emojis. They not only allow you to convey the mood of the text, but also structure it, highlight key points and draw attention to certain thoughts. Simply add them via mobile version applications.

Additional parting words

Remember that creating an account requires high-quality source material. Forget about blurry, sloppy photos and videos. Select images from high resolution, preferably done with a professional approach.

Don't be afraid to experiment with mood, style, colors and materials. Don't just post ads, but develop a cohesive page that not only promotes the product, but also provides lifestyle recommendations that are relevant to your target user.

Instagram these days has become not just some useless social network for posting the most mundane and meaningless photos, but an excellent platform that can ideally help bring out your creativity and photographic potential.

We can definitely say that many users thought about approaching designing your profile on Instagram on the other hand, inspired by some photographer from the same social network.

Moving on to the basics of creative design on Instagram, you should understand that the better and more original the account, the greater the likelihood of attracting new subscribers, but this aspect will be touched upon only superficially in this article.

1. Nickname.

Any profile starts with a nickname. Of course, for many this may not seem entirely important, but if you pay attention, many famous photographers and famous people have nicknames on Instagram that are more minimalistic, usually consisting of one word and practically no symbols other than letters. If your nickname is short, then it will be easy for new subscribers to remember.

Plus minimalism is in fashion now.

Avatar is business card each user. The more beautiful it is, the better. It’s not difficult to guess that future subscribers are also judged by their avatar. Basic information should also be there. It is enough to write only a few words about yourself, for example, name, place of residence, activities and photography devices.

This is the most important and, perhaps, the main part of the profile design. It is easy to notice that most famous photographers have a specific theme and it is unlikely that they will come across photos from another opera. Decide what you like to photograph more, be it nature, your city, or even food. The main thing is to stick to the main topic.

Setting up an account on Instagram

Again, turning to famous photographers, most of them have their photographs processed in the same style, that is, they use approximately the same filters, brightness, contrast, saturation settings, etc. Thus, the profile can be contained in a certain color scheme. If you photograph winter landscapes, then in white tones, if summer landscapes - in green.

Modern Applications on photo processing on Google Play and App Store have reached such a level that photo processing will not be the slightest difficulty. Not everyone has the skill or ability to use Photoshop at the moment when the need arises to post a photo on Instagram. That's what photo editors are for. mobile devices. An excellent choice would be editors such as VSCO Cam, Afterlight, Aviary and others. With skillful use of the mobile editor, you can completely forget about Photoshop.

It’s not difficult to see that designing your Instagram profile is not such a difficult task. The more beautiful everything is designed, the easier it is to find new subscribers, and you can also please your eyes. And look for inspiration from new photographers, follow them and try to develop your own style in practice.